Dogs and cats have been working their way into our lives—and our budgets—for thousands and thousands of years.Bowman ReportJuly 2021

Technology has brought people and pets closer together, but increased demand for telemedicine is challenging the veterinary industry.Mark Cushing, JDJuly 2021

Forget pools, massive yards and playgrounds—when your veterinary clients go to buy a house, it's all about the pets.Travis HittJuly 2021

Move over, millennials. These fledgling adults are preparing to make their mark on the world.Cam MarstonJuly 2021

People's connection with dogs inspired the launch of a new business model that brings dogs and people together in one safe, harmonious location.Leib DodellJuly 2021

By understanding younger-generation clients and helping your patients fall in love with you, you can re-establish the veterinary voice as the one that matters most.Marty Becker, DVMJuly 2021

Shifting pet owner attitudes in IndiaBowman ReportJuly 2021

A look at terminologyBowman ReportApril 2021

Important dates in the history of alternative and integrative veterinary careBowman ReportApril 2021

Whether we call it "complementary" or "integrative" or "alternative," science just doesn't back up the value.Brennen McKenzie, VMDApril 2021