The Great Reframe Edition
Veterinary medicine is being reframed — from how care is delivered and who participates in it, to where innovation happens and what today’s pet parents expect. In this edition of Bowman Report, industry voices explore the forces challenging long-held assumptions across the profession: empowered clients, frictionless experiences, new models of care, accelerating animal health innovation, and competition from outside the clinic walls. Together, these perspectives reveal an industry not simply adapting to change, but reconsidering what veterinary care can—and should—look like next.
Letter from the editor
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How animal health closed a 30-year innovation gap—and why the payback window is now shorter
Contributor: Chad Terrell and
Juerg Baggenstoss
Veterinary care without barriers: The Modern Animal approach
Contributor: Christie Long, DVM
Meeting pet parents where they are: The future of veterinary pharmacy
Contributor: Candise Goodwin
The best thing my doctor did? He made me a partner, not just a patient
Contributor: Dave deBronkart
Letter from the editor
Read MoreHow animal health closed a 30-year innovation gap—and why the payback window is now shorter
Contributor: Chad Terrell and
Juerg Baggenstoss
Veterinary care without barriers: The Modern Animal approach
Contributor: Christie Long, DVM
Meeting pet parents where they are: The future of veterinary pharmacy
Contributor: Candise Goodwin
The best thing my doctor did? He made me a partner, not just a patient
Contributor: Dave deBronkart
About Bowman Report
A new kind of journal, the Bowman Report's primary goal is to explore trends affecting the veterinary industry and ideas percolating at the surface that deserve attention, giving shared space to a number of experts and thought leaders to contribute and discuss different perspectives both respectfully and irreverently.
The Bowman Report does not accept advertising dollars or paid promotion of product, and is owned exclusively by KVP International.
If you have any burning topics you'd like discussed or if you wish to contribute to a discussion, feel free to email topics@bowmanreport.com. Otherwise, be sure to sign up for news and special content.
About Bowman Report
A new kind of journal, the Bowman Report's primary goal is to explore trends affecting the veterinary industry and ideas percolating at the surface that deserve attention, giving shared space to a number of experts and thought leaders to contribute and discuss different perspectives both respectfully and irreverently.
The Bowman Report does not accept advertising dollars or paid promotion of product, and is owned exclusively by KVP International.
If you have any burning topics you'd like discussed or if you wish to contribute to a discussion, feel free to email topics@bowmanreport.com. Otherwise, be sure to sign up for news and special content.
Previous Editions
Timeline: The veterinary midlevel movement
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What’s in a name?
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VPAs don’t fix the real challenges in our workforce—they create new ones
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A widening gap in pet care: Could VPAs build a bridge?
Read more
Colorado’s veterinary professional associate: Addressing the pet care crisis
Read MoreTimeline: The veterinary midlevel movement
Read MoreWhat’s in a name?
Read MoreVPAs don’t fix the real challenges in our workforce—they create new ones
Read MoreA widening gap in pet care: Could VPAs build a bridge?
Read more