A new kind of quarterly journal, the Bowman Report focuses on one main topic per issue, giving shared space to a number of experts and animal health industry thought leaders to contribute and discuss different perspectives on the topic both respectfully and irreverently. And although the Bowman Report is sponsored by KVP, it does not and will not promote its products or services. That's not what this is about. Our primary goal is to explore trends affecting the industry and ideas percolating at the surface that deserve attention – all as a community.

If you have any burning topics you'd like discussed or if you wish to contribute to a discussion, feel free to email delivery@bowmanreport.com. Otherwise, be sure to sign up for news and special content.