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Letter from the Editor: Edition 10
5 ott 20260 commenti
Letter from the Editor: Edition 10
The future of our industry seems poised for more radical change than we've seen in a while. Some of those pressures are external, like the internet and AI, or economic...
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How animal health closed a 30-year innovation gap—and why the payback window is now shorter
Business
5 ott 20260 commenti
How animal health closed a 30-year innovation gap—and why the payback window is now shorter
Animal health spent most of its modern history as the beneficiary of somebody else’s research. That arrangement ended over the course of roughly a decade, and how the industry responded...
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What do Walmart, Amazon and Chewy know that vets don’t?
Business
5 ott 20260 commenti
What do Walmart, Amazon and Chewy know that vets don’t?
Pet parents are voting with their wallets, and increasingly, they’re voting for retailers over veterinarians. According to Vetsource’s 2026 white paper analyzing data from over 6,500 practices, veterinary visits declined...
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Veterinary care without barriers: The Modern Animal approach
Business
5 ott 20260 commenti
Veterinary care without barriers: The Modern Animal approach
I never set out to be a veterinarian. After college I started a career in software, coding and selling systems without any particular passion for it. It paid the bills,...
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Meeting pet parents where they are: The future of veterinary pharmacy
Business
5 ott 20260 commenti
Meeting pet parents where they are: The future of veterinary pharmacy
I have a one-eyed cat named Gatsby who loves lap time and dinner with equal enthusiasm—and happens to need multiple eyedrops three times a day. I don’t have unlimited time,...
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The best thing my doctor did? He made me a partner, not just a patient
Business
5 ott 20261 commento
The best thing my doctor did? He made me a partner, not just a patient
It’s been 19 years since my oncologist said those beautiful words: “Looks like you beat it.” This was great news, considering that six months earlier, I wasn’t supposed to survive...
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Letter from the Editor: Edition 09
25 giu 20250 commenti
Letter from the Editor: Edition 09
Will Schwing BR Editor in Chief Years ago, I studied reconciliation in post-apartheid South Africa. What struck me most wasn’t the architecture of political reform or even the headlines that...
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Timeline: The veterinary midlevel movement
Practice
25 giu 20251 commento
Timeline: The veterinary midlevel movement
Here’s a timeline highlighting key milestones in the development of the veterinary midlevel practitioner movement, focusing specifically on the veterinary professional associate (VPA) role. Summer 2009Early discussions about midlevel roles...
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What’s in a name? Why some advocates reject the ‘midlevel’ label
Practice
25 giu 20251 commento
What’s in a name? Why some advocates reject the ‘midlevel’ label
What’s in a name? In veterinary medicine, more than you might think. As the profession explores a new provider role for providing care, the title “veterinary professional associate” has gained...
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VPAs don’t fix the real challenges in our workforce—they create new ones
Practice
25 giu 20253 commenti
VPAs don’t fix the real challenges in our workforce—they create new ones
Colorado’s Proposition 129 battle exposed critical gaps in how we address access to veterinary care. A veterinarian-legislator who led the opposition shares the evidence-based alternatives that are already making a...
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